distinctiveness
a sustainable procurement tool

distinctiveness can make all the difference between local success and failure

People are increasing looking to live, work and invest in places they feel are distinctive in some way - because of art, history, culture, community, vernacular - or any of those aspects which are ditched in bland developments.

There is evidence that building on genuine distinctiveness promotes long-term economic, social and environmental well-being that is authentic, locally driven, and sustainable. Community and economic regeneration efforts can also be improved by preserving and extending that sense of local distinctiveness.

NEF consulting have developed and tested a practical socio-economic analysis tool that identifies and enhances the distinctiveness of towns or cities to promote thriving communities and sustainable economic growth. The analysis helps clients make important decisions about urban development and regeneration projects.

Features

Measuring the unmeasurable Everywhere has distinctive assets, but many of them are hidden and difficult to measure using conventional economic techniques, yet they underpin the long-term success of a place.

Hidden assets Small phenomena are often just as important as big ones when you look more closely at distinctiveness. It is often the cumulative minutiae of a place that makes it distinctive, and these can be recorded and realised as more tangible economic assets.

Flexibility The process can be tailored to meet specific client needs, and to reflect the characteristics of people and place.

Recommendations Clients get a series of practical recommendations for action to enhance an area's distinctiveness, many of which need little or no additional resources to realise.

Public and private sector So far we have delivered eight distinctiveness studies for private sector developers and local authorities alike, to inform their consultation processes, as well as to guide developments practically.

Development plans You can integrate the findings into immediate development plans, or use them to inform longer-term branding, or underpin marketing campaigns.